SUMMIT One Vanderbilt

web design

Ux/ui design

motion design

SUMMIT is a high-end observational deck and an immersive, multi-sensory art and light experience spanning the top three floors of One Vanderbilt. Since its exciting debut in October 2021, it has quickly become a must-visit attraction in New York City.

A year after its launch, SUMMIT aimed to transition from the introductory phase to becoming THE premier tourist destination in New York City.
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The team at SUMMIT wanted to enhance the website to ensure better accessibility and a more elegant experience, with a special focus on improving wayfinding. The outcome is a captivating and interactive site that takes users on a seamless journey, mirroring the in-person experience.

Experience

The Experience page transforms into a narrative; you unwrap the SUMMIT journey as you scroll. Vivid images dominate the screen, immersing you in the story.

Experience Page ↗

Visit Us

The Visit Us page required more than merely listing information to differentiate it from the Experience page. It should serve as a straightforward guide, helping visitors understand how to navigate before their arrival.
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And what better method for people to learn than through a highly visual, interactive experience?

Visit Us Page ↗

Floor-by-floor video walkthrough

One of SUMMIT's most significant challenges was getting people to the proper entrances. This approach involved implementing a straightforward animation to effectively direct users along the correct pathway.

42^nd street

43^rd street

Grand Central