Jovia•itis

layout design

creative direction

poster design

storyboarding

printed ad

jovia•itis
a side effect of not-for-profit banking that causes you to have an inflamation of money and happiness

Jovia Financial Credit Union is a NY-based financial institution that serves Long Island, Brooklyn, Queens, and parts of New Jersey. They empower their members to achieve their financial goals while fostering a sense of community and belonging.

Five years after their rebrand and one year after their expansion to Brooklyn and Queens, Jovia was ready to introduce themselves to new markets. There was no better stage for it than the Super Bowl.

Jovia•itis Super Bowl Spots

Spot 1

spot 2

Inspiration: Cover

The driving force of the campaign are the illustrations, they are the centerpiece of everything.

It started with a cover wrap for the New York Daily News. Newsprint is a medium I've been always drawn to, I'm a big fan of the pulpy texture.

Knowing where it was going to be published, my mind immediately went to sensationalized headlines and "clever" wordplay as well as the Weekly World News Bat Boy covers.