SLG NYSE 25

motion design

type design

creative direction

identity design

storyboarding

design for screens

SL Green Realty Corp. (NYSE: SLG) is New York City's leading real estate company. It is known for the iconic structures it has developed, including One Vanderbilt and the upcoming One Madison, both of which have significantly changed the city's skyline.

In 2023, SLG celebrated a significant milestone by marking 25 years of being listed on the New York Stock Exchange. As a way to celebrate, they took every screen in the NYSE, and the campaign became a dynamic and modern approach, reflecting SLG's future in New York City and beyond.

Inspiration

Twenty-five years is a significant milestone, and this celebration called for something elegant and modern. Herb Lubalin repeatedly showed that corporate identities can be exciting. His work is truly inspiring; his designs are timeless and never fail to ignite creativity.

Credit: Lubalin 100

The Result

Two graphics, flowing from every direction, symbolizing a path. The path that led them to 25 years of excellence.

Board Room Arches

Media Cubes

Displayed on the trading floor (see last picture for context). The anniversary logo and company logo are set on SLG's Blue.

Opening Bell Display

The event's centerpiece is a shot of the NYC skyline and One Vanderbilt dressed as the American flag for their 2022 Fourth of July celebration.