SLG NYSE 25
website redesign
About
In 2023, SL Green celebrated a significant milestone by marking 25 years of being listed on the New York Stock Exchange. As a way to celebrate, they took every screen in the NYSE, and the campaign became a dynamic and modern approach, reflecting SLG's future in New York City and beyond.
Experience
Two graphics, flowing from every direction, symbolizing a path. The path that led them to 25 years of excellence.
Board Room Arches
Media Cubes
Displayed on the trading floor (see last picture for context). The anniversary logo and company logo are set on SLG's Blue.
Opening Bell Display
The event's centerpiece is a shot of the NYC skyline and One Vanderbilt dressed as the American flag for their 2022 Fourth of July celebration.
The SLG Team
Process: Cover Wrap
Twenty-five years is a significant milestone, and this celebration called for something elegant and modern. Herb Lubalin repeatedly showed that corporate identities can be exciting.
His work is truly inspiring; his designs are timeless and never fail to ignite creativity.
