SLG NYSE 25

campaign

In 2023, SL Green celebrated a significant milestone by marking 25 years of being listed on the New York Stock Exchange. As a way to celebrate, they took over every screen at the NYSE, leaving their mark in screens of all shapes and sizes.

ART DIRECTION

creative direction

motion design

experiential design

type design

Main Graphic

Each letter comes from a path off screen, each line flow and converges into NYC 25, representing the people from all walks of life who made this possible.

Board Room Arches

Media Cubes

Displayed on the trading floor. The anniversary logo lockup and company logo are set on SLG's Blue.

The SLG Team

Opening Bell Display

The event's centerpiece is a shot of the NYC skyline and One Vanderbilt dressed as the American flag for their 2022 Fourth of July celebration.

Inspiration

Twenty-five years is a significant milestone, and this celebration called for something elegant and modern. Herb Lubalin repeatedly showed that corporate identities can be exciting.

His work is truly inspiring; his designs are timeless and never fail to ignite creativity.

Images: Lubalin 100