SUMMIT One Vanderbilt
Transitioning SUMMIT from its introductory phase to one of the top tourist attractions in New York City — through creative direction, web design, UX/UI, and motion.
Role
Lead designer
Role
Lead designer since launch, overseeing creative direction, web design, UX/UI, and motion for the attraction's web presence.Result
Restructured the site around a clearer visual narrative and easier navigation for its thousands of daily users — work recognized with a Webby and a W3 Silver Award.Type System
Experience
The Experience page transforms into a narrative; the user unwraps the SUMMIT journey as they scroll. Vivid images dominate the screen, immersing you in the space.Visit Us
The Visit Us page becomes a highly visual, interactive experience. Making it easier for potential visitors to navigate the space before visiting.Floor-by-floor video walkthrough
One of SUMMIT's most significant challenges was directing people to the proper entrances. The entrance is located below One Vanderbilt and next to Grand Central, which makes it tricky to install wayfinding.This approach implements an animation that effectively directs users along the correct pathways.