SLG NYSE 25

campaign

In 2023, SL Green celebrated a significant milestone by marking 25 years of being listed on the New York Stock Exchange. As a way to celebrate, they took over every screen at the NYSE, leaving their mark in screens of all shapes and sizes.

art direction

creative direction

motion design

experiential design

type + logo design

Main Graphic

Each letter comes from a path off-screen, each line flows and converges into NYC 25, representing the long journey that made it all possible.

inspiration ↗

Board Room Arches

Media Cubes

Displayed on the trading floor. The anniversary logo lockup and company logo are set on SLG's Blue.

Opening Bell Display

The event's centerpiece is a shot of the NYC skyline and One Vanderbilt dressed as the American flag for their 2022 Fourth of July celebration.